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Flipkart and Walmart deal (benefit) & threat to Amazon

<<A perfect play of Horizontal Integration and Symbiotic relationship>> (Tip: Go directly to last two paragraphs in case you want exact answers) India’s retail sector has always been the apple of eyes of many global behemoths like AliBaba, Tesco, Amazon, Walmart, etc.  And why shouldn’t that be especially when it has on offer a population of 125 crores with 65% of them less than 35 years of age. However, India’s FDI policy has never been favourable to global companies in making their presence felt. Walmart is already present in India in 21 business to business stores (not direct retail) thanks to its earlier partnership with Bharti Enterprises (dissolved in 2013), but that doesn’t contribute much to improving its customer impact in India. The much talked about deal of Walmart buying 77% stake in Flipkart, India’s e-commerce poster-boy, is sure to make a paradigm shift in India’s online retail space.  Walmart is a $500 billion giant(total re...